This group, whose typical member is in his mid-thirties, has been online for a relatively short amount of time, just more than half as long as prior groups. Although most use the internet and many focus on its entertainment dimensions, Mobile Centrics are much more wedded to their cell phones.

Mobile Centrics have cell phones that are jam-packed with functionality -- such as video capability and games -- and they are very likely to use their cell phones for texting. Information technology, for this group, is an avenue for staying in touch with others and adding to their “old media” entertainment experiences.  They are among the heaviest users of cell phones for most of their phone calling.

Although they like how technology connects them to others, Mobile Centrics generally do not associate information technology with greater efficacy in their lives. They do not see ICTs as giving them any more control over their lives, nor do they link ICTs with greater levels of personal productivity. The group includes a high share of African-Americans.