With a median age of 32, this is the second youngest group overall. The cell phone is the device to which members of this group are most attached. Mobile Centric group members have cell phones that are chock full of features, from text messaging to gaming, and they use these functions at high rates. The internet penetration rate of this group is high, and group members’ access to broadband at home is somewhat below average. Likewise, their online activities are below average in both scope and frequency.

Although they are generally content about the role of technology in their lives, the Mobile Centrics are also less enthusiastic than the preceding groups. They like the communicative functions of ICTs, but are not as likely to consider them helpful to doing their jobs or pursuing hobbies.