The development of the typology itself did not include demographic factors. A person’s gender, race, income, or educational level did not determine the group in which someone was slotted. In prior sections, the discussion of the demographic make up of each group sought to fill out the portrait of the typical member of each group.

However, patterns emerge when looking at the groups and demographic or economic variables. Some of this is entirely understandable; the typology depends in part on the technology people have, which in turn depends a great deal on income levels. Other patterns shed interesting light on patterns of technology adoption.

It is important to note that the demographic patterns reported in this section show tendencies, but are not meant to convey a deterministic flavor in the typology. For example, although the most extensive ICT users tend to be young males, this does not mean that all such users have these characteristics. The report’s Appendix contains tables with detailed demographic data on each of the then groups.