A Typology of Information and Communication Technology Users

Inexperienced Experimenters

With lower-than-average technology assets, ICTs have less of an impact on Inexperienced Experimenters. Yet they like how ICTs connect them to other and some have tried Web 2.0 applications.

This group is below average when it comes to having some information technologies (namely broadband access) and understandably it does less with fewer services and technologies at hand. They are fairly infrequent online users and modern information technology does not loom very large in their daily lives. Thus, not many say they would have a hard time giving up ICTs.

But there are some cross currents in their attitudes toward and use of ICTs. Members of this group like the fact that ICTs make them more available to others. Most herald gadgets’ capacity for helping them to be more productive. At the same time, most need help to get their various gadgets to work and they more likely than average to find ICTs intrusions annoying, Nonetheless, some in this group have tried the interactive Web, either through posting a comment online or emailing a photo. This suggests that, with more resources and experience, members of this group might use ICTs more intensely.

This openness to trying cutting-edge applications and satisfaction with information technology – combined with the relatively few years of online tenure – inspires this group’s name. They are the Inexperienced Experimenters – fairly new to the internet, but ready to give it a go.

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Copyright 2012 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.