Listen up, FarmVille fans and iTunes users: You're as likely to spend your dough on "goods" made up of digital bits on the Internet as you are to go to the Internet to buy a real-life pitchfork or a CD. And, you're in good company.

Two-thirds of Internet users go online to buy "tangible" products like books or clothing, and nearly the same percentage — 65 percent — now are also turning to the Web to buy "intangibles" like software, games and digital music, ringtones, books and newspaper subscriptions.

The finding is from the Pew Research Center’s Internet & American Life Project, which recently looked at the types of online content Internet users are buying and the demographics of who's doing the buying.

"The issue of people’s willingness to pay for online material has enormous implications for media companies, artistic creators and others who are hoping to sustain themselves — or grow new businesses — by raising revenues through online purchases," said Jim Jansen, Pew senior fellow, in a statement.

Read More