Even though baby boomers make up more than one quarter of all US Internet users, and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of boomers feel that the content on the Internet is focused on people their age. An even smaller number of boomers (9.9%) thinks that Internet advertising is focused on their demographic. With regards to social networks, most boomers also think that these sites are not focused on people their age.

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According to the Pew Internet and American Life Project, Boomers make up 34% of Internet users in the US, and as a recent report from Forrester Research pointed out, this group is quite comfortable with creating and consuming social media. Social networks, however, still haven't quite found the right angle to draw these users in.

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